JIM HIGSON.
10 years of experience building and maintaining a brand, now putting that lived experience into helping artists develop their identities both online and in the real world.
Music Content
A selection of work from 2026, showcasing my most recent projects and creative output.
After leaving KAWALA in 2025, while continuing my publishing deal with Sony, I began working more closely with emerging artists across songwriting and production. I found myself giving artists career advice and helping to connect dots. This led to artists approaching me for management, and alongside my co-partner, we began developing new projects and helping relaunch existing ones.
Our approach went beyond traditional management. Drawing on 10 years of experience as full time artists, we operated more like a label, supporting artists across every stage of their development from business and CRM to brand development and content creation.
My role focused on creative direction, drawing on my experience with KAWALA to develop artists' visual identities, stage creative and content. I then used data and audience insights to understand what was working, what wasn't, and where we could improve.
The success of these projects made me realise how much I enjoy the creative process and how quickly I had developed my skills in filming, editing and brand development. What began as an extension of my work in music has become a genuine creative passion and an area I'm excited to continue developing.
Jim Higson
Co-founder, lead singer and composer of KAWALA; creator and promoter of Lymelight Sessions, Camden; co-manager at KAWALA Management, London.
Videographer, editor and creative director, helping artists develop distinctive, authentic brands through visuals that reflect who they are and connect closely with their music.